![]() As a prelude to In My Mind, Drama and Williams teamed for In My Mind: The Prequel in April of 2006. The avatar translated into simple album art, one that DJ Drama would capitalize on. When Pharrell debuted the character generator through a collaboration with BAPE founder Nigo in 2005, it became the avatar for thousands of MySpace profiles. MySpace still had a foot in the door when it came to relevance and cultural importance. Blog culture wouldn’t peak until 2011 with the New Music Cartel. Kanye West’s UniverseCity blog wouldn’t arrive until 2007 on the heels of Graduation. In 2006, rap advertisements hadn’t become completely wedded to the internet.
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